History of Website and Diminished Marginal Utility

There is a new website committee to improve the college website (sorry I am not allowed to link to this website).  This committee was killed off by a clique of Administrators who did not care for the opinion of  faculty and staff.   During the implementation of Access Rio in order to get the attention of students that they have an email account this group of Administrator insisted in using small text on the website. Yours truly watching students noticed they tend to click on big colorful buttons and ignore links in small text. I suggested and was ignored to put a big bright button on the website. This idea was ignored since it came from a faculty member.  Well this faculty member noticing another pattern of that only the squeaky wheel gets greased got squeaky and success! Burned out fighting this battle, I let the people in charge do whatever they want.
Fast forward to today...
Some members of the Accreditation searching and failing to find documents brought this issue to the forefront again. This time I stayed out of the fight but I was curious enough to visit the college website after many years and discovered that my suggestion had spread like fungus across the website.
Dear reconstituted website committee while my idea works on a site full of text, it is less effective as more and more is added.  In Economics we call this Diminished Marginal Utility (each additional graphic button is less effective then the previous).